Empowering Franchising Excellence Through Innovation!

International Franchise Association
1900 K Street, NW Suite 700, Washington, DC 20006

Copyright © 2024

International Franchise Association
1900 K Street, NW Suite 700, Washington, DC 20006

The IFA Marketing and Innovation Committee is dedicated to equipping IFA members with cutting-edge strategies and insights to master marketing, technology, and innovation. Our mission is to fuel growth, boost performance, and maximize efficiency for member companies by harnessing the power of digital platforms and groundbreaking tools. We bring industry leaders together to inspire, educate, and advance the future of franchising.

Chair — Sherri Fishman, CFE - sfish@fishmanpr.com
 
IFA Staff Liaison — Anna Kittleson - akittleson@franchise.org

Marketing & Innovation Committee

Share Your Story on FranBlog!

Franchisors, showcase your brand’s innovation, standout programs, or community impact by submitting a blog (600 words max) about your company or franchisees! Suppliers can submit on behalf of their franchisor clients too.

What to Include:

• A captivating graphic for the top of your blog
• Author's name, title, and company
• Blog topic
• Preferred posting date (if any)

Submit anytime by clicking the "Share Your Story!" button—no topic approval needed! Let’s celebrate your success!

Committee Virtual Roundtables

Get ready for dynamic, engaging and interactive, peer-driven workshops! Expect two rounds of small-group discussions where everyone contributes insights on the same topic. After each round, we’ll come together for a full-group recap to share key takeaways. It’s the perfect blend of idea-sharing, networking, and collaboration!

Want to lead a discussion? Join us!
Our Roundtable Committee plays a key role in shaping valuable conversations during each virtual roundtable. Guest facilitators help:

Lead dynamic discussions: 5-8 facilitators guide small group conversations per round, ensuring everyone contributes and gains insights.

2025 Topics & Dates: TBD

2025 Marketing Roundup Newsletters

Bi-monthly or monthly (if sponsored - monthly) Newsletters of 4-5 articles around timely Franchise Marketing Topics.

Upcoming Schedule:
February 2024 - Deadline Topic Submission: 2/6/2025, Deadline Article Submission: 2/20/2025
April 2024 - Deadline Topic Submission: 4/3/2025, Deadline Article Submission: 4/14/2025
June 2024 - Deadline Topic Submission: 6/5/2025, Deadline Article Submission: 6/16/2025
August 2024 - Deadline Topic Submission: 8/7/2025, Deadline Article Submission: 8/18/2025
October  2024 - Deadline Topic Submission: 8/7/2025, Deadline Article Submission: 8/18/2025
December 2024 - Deadline Topic Submission: 11/27/2025, Deadline Article Submission: 12/9/2025

Content Submission Opportunities

Want to Contribute to Franchising World or the Marketing Roundup Newsletter?

Share your topic idea with Heather Bartlow, Senior Director, Creative (hbartlow@franchise.org) or Anna Kittleson, VP of Marketing (akittleson@franchise.org). Once reviewed, an IFA team member will follow up with next steps for submitting your final content.