Welcome Marketers!
International Franchise Association
1900 K Street, NW Suite 700, Washington, DC 20006
Copyright © 2023
International Franchise Association
1900 K Street, NW Suite 700, Washington, DC 20006
The goal of the IFA Marketing and Innovation Committee is to educate IFA members on best practices in marketing, technology and innovation to drive member company performance and efficiency by leveraging digital platforms and other innovative tools to promote franchising and the IFA to internal and external audiences. Builds the content for IFA’s annual marketing & technology conference and the content for the convention marketing summit.
Chair — Sherri Fishman, sfish@fishmanpr.com
Interim IFA Staff Liaisons — Alan Catlett and Heather Bartlow, hbartlow@franchise.org
Marketing & Innovation Committee at Large
Marketing & Innovation Committee at Large Schedule
Virtual Roundtable: 4/26/23 | 6/28/2023 | 10/25/2023 | 11/29/2023
JOIN THE MEETINGMarketing & Innovation Virtual Roundtable
Workshops function similarly to the Business Solution Roundtables held at IFA’s Annual Convention with group discussion and work sessions where all attendees participate and add input. There would be two (2) rounds of breakout ‘table’ discussions, and in each round, the same topic would be discussed in each group (~10 attendees per group) so that a full workshop discussion regarding things learned at each table can ensue after each round. This style provides the most amount of peer-to-peer exchange and networking.
Needed for this style:
A. Two (2) topics for discussion – Round 1 topic; Round 2 topic
B. Five to eight (5-8) facilitators per round
2023 Dates:
January 26 - Deadline for facilitation and topics 12/30/23
April 26 - Consumer Marketing
Deadline for facilitation and topics 3/29/23
June 28 - Franchise Development
Deadline for facilitation and topics 5/31/23
October 25 - Recruitment
Deadline for facilitation and topics 7/26/23
November 29 - Emerging Brand Strategy
Deadline for facilitation and topics 9/27/23
2023 Virtual Roundtable Discussions
Dates:
1/26/23, 4/26/23, 6/28/23, 10/25/23, 11/29/23
JOIN US ON LINKEDIN TO DISCUSS ALL TRENDING MARKETING TOPICS & LEVERAGE THE LINKEDIN COMMUNITY FOR YOUR BUSINESS
