Welcome Marketers!
International Franchise Association
1900 K Street, NW Suite 700, Washington, DC 20006
Copyright © 2024
International Franchise Association
1900 K Street, NW Suite 700, Washington, DC 20006
The goal of the IFA Marketing and Innovation Committee is to educate IFA members on best practices in marketing, technology and innovation to drive member company performance and efficiency by leveraging digital platforms and other innovative tools to promote franchising and the IFA to internal and external audiences. Builds the content for IFA’s annual marketing & technology conference and the content for the convention marketing summit.
Chair — Sherri Fishman, CFE - sfish@fishmanpr.com
Vice Chair — Danielle Yuthas, CFE - danielley@speedpro.com
IFA Staff Liaison — Anna Kittleson - akittleson@franchise.org
Marketing & Innovation Committee
FranBlog on Franchise.org
This is an opportunity for Franchisors to submit blogs around their company and/or their franchisees. These should be focused on innovative practices, programs or community outreach happening within your system! Suppliers can also submit on behalf of their franchisor clients! These should be no more than 600 words. We would also ask for a graphic to add to the top of the blog. These can be submitted through the content submission form on the right. If you request the blog be posted on a certain day, please include that in the message box! Please add the author's name, title and company, the blog topic, and your name if different from the author if you would like to contribute a piece to FranBlog. Don't hesitate to submit a blog post at any time. **No Topic Suggestion Needed**
2024 Meeting Schedule
MIC Summit at Convention. Feb 17 - 20
Committee Meeting Feb. 18
Virtual Roundtable Apr. 3
Committee Meeting TBD
Virtual Roundtable Jun. 26
Committee Meeting TBD
Virtual Roundtable Sept. 25
Committee Meeting TBD
Virtual Roundtable Nov. 27
Committee Meeting TBD
Committee Virtual Roundtable
Workshops function similarly to the Business Solution Roundtables held at IFA’s Annual Convention with group discussion and work sessions where all attendees participate and add input. There would be two (2) rounds of breakout ‘table’ discussions, and in each round, the same topic would be discussed in each group (~10 attendees per group) so that a full workshop discussion regarding things learned at each table can ensue after each round. This style provides the most amount of peer-to-peer exchange and networking.
Needed for this event:
A. Two (2) topics for discussion – Round 1 topic; Round 2 topic
B. Five to eight (5-8) facilitators per round
2024 Dates:
LOCAL MARKETING | April 3 | 1:00 - 2:00 PM ET
CONSUMER & BRAND MARKETING | June 26 | 1:00 - 2:00 PM ET
FRANCHISE DEVELOPMENT | September 25 | 1:00 - 2:00 PM ET
TECHNOLOGY, AI & LEVERAGING SUPPLIERS | November 27 | 1:00 - 2:00 PM ET
2024 Roundup Newsletters
Bi-monthly or monthly (if sponsored - monthly) Newsletters of 4-5 articles around timely Franchise Marketing Topics.
Upcoming Schedule:
February 2024 - Deadline Topic Submission: 2/6/2024, Deadline Article Submission: 2/20/2024
April 2024 - Deadline Topic Submission: 4/3/2024, Deadline Article Submission: 4/14/2024
June 2024 - Deadline Topic Submission: 6/5/2024, Deadline Article Submission: 6/16/2024
August 2024 - Deadline Topic Submission: 8/7/2024, Deadline Article Submission: 8/18/2024
October 2024 - Deadline Topic Submission: 8/7/2024, Deadline Article Submission: 8/18/2024
December 2024 - Deadline Topic Submission: 11/27/2024, Deadline Article Submission: 12/9/2024
Content Submission Opportunities
Franchising World Article
Bi-monthly
Topic submission deadline is 2 weeks prior to editorial deadline.
For any interest in submitting a Franchising World article or a Marketing Roundup Newsletter article, please submit your topic suggestion to Heather Bartlow, Creative Director: hbartlow@franchise.org or Anna Kittleson, VP of Marketing: akittleson@franchise.org. After reviewing the topic suggestion, an IFA staff member will reach out to you to submit the final content.